PRoComm can contribute to the following areas of development:

  • Business diagnostic or informal assessment.
  • Strategic planning and prioritising – knowing where you want to be, and how you will get there.
  • Business consulting & development, as part of every session.
  • Business planning (funding readiness) and, if in need of funding, how to compile a bankable business plan.
  • Access to funders and aligning to their respective criteria.
  • Improving business documentation & literature
  • Entrepreneurial development & leadership – changing mindsets, empowering the driving force
  • Compliance, legalities and aligning with industry regulations.
  • Integrated marketing communication – Public Relations (public perception & image), Branding & Brand positioning, Marketing, Promotions, Publicity, Media & Communication strategies.
  • Skills development, facilitating subject related modules i.e. customer care, marketing, etc.
  • Human Resources & soft skills (such as time management)
  • Building relationships, networking, linkages and collaboration with broader benefits for all.
  • Time management – production, turn-around times and adhering to deadlines (including being more tech savvy) and computerised versus manual operations.
  • Professionalism and membership of professional organisations.
  • Financial management – record keeping, budgeting, costing & pricing.
  • Operations Management – maximising capacity by implementing sound lean systems and processes to become more effective, efficient and productive – and therefore more profitable.
  • Negotiations, proposals, tender procedures, presentation skills and public speaking with confidence.
  • Access to our entrepreneurial Toolbox (resources & templates).

Benefits of mentorship

  • An objective perception on of your challenge
  • Assisting you to be able to identify and seize opportunities by cultivating a new mindset – offering you new insight to capitalise on opportunities.
  • Individual recognition, encouragement, advice, guidance and support.
  • Ultimately being perceived as being the preferred in the marketplace.
  • Enhancing your bottom-line, increasing turnover.
  • Sharing with you a “lower input, higher output” solution.
  • Looking at marketing differently.
  • Being able to make more informed decisions.
  • Having a sound cash flow.
  • Gain experience in networking, and enjoy opportunities for linkages and collaboration.
  • Improved compliance.
  • Improved systems that will enhance efficiency, effectiveness, and productivity
  • Cost-effectiveness & profitable operations.
  • Skills development & enhanced leadership skills.
  • A better understanding of yourself and your business – having a clear roadmap for moving forward.
  • Improved methods and strategies.
  • Encouragement – a push in the right direction.
  • Develop strategic thinking, a positive mindset, new habits and good behaviour.
  • Sound decision-making.
  • Improved time management.
  • Increased self-esteem and confidence when dealing with professionals.
  • Confidence to challenge yourself to achieve new goals and explore alternatives.
  • All-around wellness – advice on how to balance work and other responsibilities.
  • Become self-aware – evaluating yourself, developing awareness of your personal strengths and weaknesses, your skills and the contributions you
  • Improved interpersonal relationships with others.
  • Become self-directing – going where your instinct and intuition leads you, choosing the direction you want to take.
  • Develop a sense of your own purpose – understanding your personal needs, what interests you, what you want and where you are going in life.
  • Experience success – the reward from accomplishments in which you have shared.

Mentorship is mutually beneficial and the mentor often comes away having gained far more than expected from the experience but the biggest reward is seeing the mentee succeed.

“The proof is in the pudding”

Measuring impact is very important. Below are statistics from an impact evaluation done on WECP (Women Entrepreneurial Capacity Building Programme), a national SEDA project, with PRoComm being the implementing agent (using 18 businesses from various sectors/industries, all with a turnover in excess of R1-million per annum):

  • Average increase in turnover over a 12-month period – 92%
  • Asset increase over a 12-month period – 11%
  • Jobs created over a 12-month period – 26% (36 jobs)